The Blancpain name can be traced back to 1735 when Jehan-Jacques Blancpain established a watchmaking workshop within his home in Villeret.

The company is reputedly the oldest watch brand in existence, however, it was during the 20th century that the company experienced its most significant changes.

Despite respecting tradition, Blancpain does not eschew modernity with some watches featuring cutting-edge know-how, including the aforementioned liquid metal technology and silicon balance springs.