The story of Rolex begins in 1905 when a young entrepreneur named Hans Wilsdorf founded a company in London, England, together with his brother-in-law, Alfred Davis. Originally, the company was called "Wilsdorf & Davis" and focused on importing Swiss movements and placing them in high-quality watch cases. Their vision was to create reliable and accurate timepieces that could be worn on the wrist, which was unconventional at the time when pocket watches were more common.

In 1908, Hans Wilsdorf registered the trademark "Rolex" and moved the company to Switzerland, specifically to Geneva. The exact origin of the name "Rolex" is a subject of speculation, with some theories suggesting it was derived from the phrase "horlogerie exquise," meaning "exquisite watchmaking" in French. Another theory proposes that the name was chosen for its ease of pronunciation in multiple languages and its aesthetic appeal. Read Full Story